How to Become a Fishing Guide
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Information on becoming a fishing guide, and information for guides
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Free Information on how to improve your Search
By Jim Dicken Owner FGHP.com
I do not claim to be an expert on Search Engine
Rankings. However my site has ranked at or near the top on most
search engines now for several years. So I decided to post
information about how I got there and how I keep my site there for
Fishing Guides and other Fishing Businesses.
The first thing I learned is that the title of your
site, that shows on the Search Engines needs to include at least one
set of key words. For Fishing Guides Home Page it is in the title..
Fishing Guides... for other sites it can be a challenge since your
business name may not have the words you need in the title. The
easiest way for people to find your site is simply to post the
location in the Title Bar. If for instance you are on Lake
Winnebago, you could use your business name and then the words "On
Lake Winnebago" in the Title after that.. OR if you are less
concerned about having the identity and more concerned with traffic
you can use use "Lake Winnebago" - Busters Fishing Charters"
Here is the Meta Tag for Fishing Guides Home Page's
<TITLE>Fishing Guides Home Page - Fishing Charters, Fishing Trip
Information, Fishing Guides.</TITLE>
While meta tags are the mainstay, the text on the page
MUST Support the Meta Tags. Old info was that the first text on a
page was the target of spiders. Now that spiders are more
sophisticated that may not be the case but I try to put the best
keywords right at the top of the page any way. Notice on any state
page that the State Followed by Fishing Guides is the text with a
banner then followed by more text.
Banners are not viewed by the spider but the <AltText>
telling what the picture is about is picked up by spiders.
Depending on your brand of html editor you can simply left click any
image and add text to indicate what the picture is about. In the
case of a banner you can install keywords. This will be picked up by
Another tip I have is that when you are looking for
Text Links or trading banners is to get specific key words added to
the Alt Text and point the link to your site. The fact that your
site is linked to by those keywords will give you more power with
the search engines. One supposition is that if your website appears
with a link to say.. Lake Winnebago that the search
spiders are giving your site those key words. The more often that
type of link appears the better you rank for ":Lake Winnebago"
Other Meta Tags are also important.
<meta name="keywords" content="fishing, fishing guides, fishing
trip, fishing links, fishing charters, Ice Fishing, Ice fishing
guides, Lake Erie Fishing, fishing trip information, fishing
outfitters, Canada fishing guides">
<META name="Description" content="Fishing Guide's and Charters for
all 50 States, Canada and many countries. Fishing Trip Links for
Regulations, Licensing, Hotels, Motels, and Saltwater Fishing
<META http-equiv="PICS-Label" content='(PICS-1.1 "http://www.classify.org/safesurf/"
l gen true for "http://www.1fghp.com" r (SS~~000 1 SS~~004 1))'>
(This is a Safe Surf code for Parental Guidance)
<META name="Keyphrases" content="Fishing guides, Fishing Charters,
saltwater fishing guides, fishing trip information, Fishing Trip,
saltwater fishing reports, saltwater message board, fishing reports,
deep sea fishing charters, fishing regulations, fishing license,
licenscing, fishing clubs, bass fishing clubs"> <META http-equiv="Cache-Control" content="no-cache">
<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<META name="Location" content="global">
<META name="Classification" content="Recreation, Outdoors, Fishing,
Guides and Charters"> ( here you can add a specific location
after Guides and Charters.. like your state and or your lake)
<META NAME="robots" content="index,follow">
<meta name="GOOGLEBOT" content="index,follow">
<META NAME="revisit-after" CONTENT="14 days">
<META name="Rating" content="General">
<META name="Revisit" content="15">
<META name="Author" content="Jim Dicken - JimD072@aol.com -
This is how I set up my Meta Tags. The one meta tag in bold is a tag
that most sites do not use. That tag will tell computers not to
cache your site and to draw the site FRESH each time. This helps you
in 2 ways. Old Pages are not reloaded if the person is coming back..
They may miss changes you made. If you are in a Banner Exchange or a
Ranking Board the cacheing of images is less frequent and increases
your UNIQUE hit count.
Of course the keywords and phrases you use should be
targeted to your website and to your area of expertise.
As for how to rank higher.. look for links and lots of them. However
try to find links with a PR rank of 4 or better to raise your PR on
Google. Google of course is the mother of all search engines with
around 50 to 60% of the market. Obtain the Google Toolbar
HERE: This toolbar will have a PR bar on it showing the PR
rank of any site you visit. OR use the handy links in the bar to the
Paying for SEO Assistance: There is no way for any company to get you
to the top of Google, Yahoo, AOL or MSN. I don't care what they say,
I have been at the top for too many years and if you could do it by
adding code or links then my site would not have been at the top for
so long. IF they could do
this then everyone would be at the top... of each category. SEO is a
Link Popularity Contest. In my humble but CORRECT opinion 99% of the
companies that provide these services are doing so in a manner that
is just shy of FRAUD. Paying for ranking on other than a Pay Per
Click Search engine is Ill Advised at best and a waste of money at
the least. The sites that are at the top did it by hard work and
determination. The only way to get more business without better
search engine ranking is to work to get your name out. Write
Articles, Buy Search Terms on Google Adwords, on Yahoo, and on MSN
if you must have more business, but beware of bidding too much
because your competitors WILL click your links to deplete your
advertising dollars. This is one of the little known dirty facts of
Pay Per Click and why I have just about stopped all Pay Per Click
advertising. You can purchase links from sites like www.Text-Link-Ads.com
which will increase traffic, OR increase the power of your sites
Google Ranking.Text-Link-Ads does have links from sites that can
provide you traffic.
Below is an opportunity for some FREE Publicity for
your business.Get yourself, your company or
your client a little well-earned national publicity! Field &
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2.9 million listeners, we’ve got room for it on the
Simply call our toll-free
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2 Great Articles I recieved in an Email from SEO News
below are the 4 most important search engine optimization ranking
factors, in accordance with the experts' consensus views.
Keywords that Appear in the
Using the correct keywords when crafting the title
tag of a page is of extreme importance. It does not only promote
higher rankings, it also helps with the click-through from the SE
listings to the destination page. It is of lesser value to be listed
high in the results without receiving that many clicks. The ultimate
purpose is to gain as many targeted visitors to your site as
The keywords that were used by the searcher are
bolded in the results of the search. When the right keyphrase of the
page title is bolded, it gives the listing a higher opportuníty of
being seen and receiving a click. Nevertheless, highlighted keywords
are not the only thing to think about when writing the page title
Lots of additional clicks can be attained from a
smartly written page title tag, especially when it invites the
searcher to click. It is better to attract a hundred clicks from
position number five with an eye-catching title tag than fifty
clicks from position number three with a badly written title tag,
correct? Anchor Text used by Inbound Links
The anchor text that is employed in the link that
points to your web site from an external site counts a lot in the
search engine algorithms to figure out what your site is all about.
Additionally, what your site is all about defines to a large extent
what keywords it will rank for in the search results.
If you can influence in any way the anchor text that
other web sites employ when they link to you, then it's an extremely
prudent way of investing your time.
A larger number of external sites that have links to
your site employing a certain set of keywords, or alternate versions
of that keyword, will prompt the SE's to more readily compute that
your site is all about that specific keyphrase.
It's far more advantageous if the content of the
destination page on your site contains that particular keyword and
phrases similar in meaning.
The Universal Link Popularity of
Search engines figure out the relative importance of
a site from the volume of hyperlinks that point to the web site.
They include both quality of hyperlinks and quantity of the
The more different web sites that have links to your
web site, the higher the SE's will calculate the deemed importance
of your site.
Link building is a never-ending process. One can't
ever have a sufficient number of backlinks pointing to your site.
It's true that it is possible to build links too fast and that can
raise some alerts in the algorithms of the search engines. But, if
it's done as an ongoing effort with a long-term outlook, every
backlink deserves the resources spent in acquiring it. They all add
up to an improved deemed importance of your web site.
Link Popularity in the Site's
Internal Link Structure
The fact is that some of your web pages will get
more external links than others. Those that do not get a lot of
external links could be the actual money pages that you would wish
to rank well in the SE indexes.
The internal linking structure, in addition to the
anchor text employed in the internal links, is the way to disperse
PageRank inside your site.
Some search engine optimization professionals say
that an internal link to a page has the same value as a link from an
external page. That doesn't mean the site will rank with nothing
more than internal links. What it means is that you could cause a
page to be ranked by having internal links pointing to it even
though it does not have lots of external links, on the condition
that the remainder of the web site has acquired enough trust from
10 Search Engine Marketing Myths Debunked
By Kalena Jordan (c) 2007
In this article, I'm going to try and debunk a few myths
floating around the Internet about what's required to get
your site visible in search engines. Here goes:
Myth 1 - You need to buy
a domain with keywords in it
I'm sure you've seen them, domains like:
www.paris-hilton-pink-diamond-dog-collars.com. For some
weird reason, webmasters seem to think that they need to
have a keyword-stuffed domain to do well in the search
engines, the more hyphens the better. Well it just isn't true.
In fact, Google sp@m evangelist Matt Cutts is known for
warning against using over-stuffed keyword domains. If you
have a look at one of the last sentences of
this post of his
he talks about possibly attracting
Google's attention with keyword-filled domains and gives an
(excessive) example. Could he be hinting that using ultra-keyworded
domains may trip a filter of some kind? I think so.
Myth 2 - You need to
submit your site to 1000 search engines and directories
Ok, I don't know who started this silly rumor but it's nevër been true.
Latest figures from Nielsen/NetRatings show that over 95% of the search market share is dominated by the top 5
search engines: Google, Yahoo, MSN/Live Search, AOL and Ask.
As long as your site is found in these engines, you can rest
assured you've covered the main bases. Despite this, I still
get emails offering to submit my sites to the "most popular"
1000 search engines.
Myth 3 - You need to
stuff keywords into as many areas of your site as possible
I like to think this rumor was started by the same idiot who started 1). It's correct that search engines actively
seek to match your site content with search queries, but
stuffing the same keywords over and over into your site code
via visible or invisible text DOES NOT automatically make
your site relevant for searches containing those keywords.
It's more likely to trip sp@m filters and earn your site a
ranking suppression. In fact, you might as well hold up a
big red flag to Googlebot that says "COME AND GET ME".
Myth 4 - Your site has to be flat HTML
Wrong again. A few years ago, search engines had difficulty indexing sites that were built using
dynamically-generated pages or pages with multiple
parameters in their URLs. So the recommendatíon by SEO
experts at the time was to use flat HTML pages or convert
existing pages into HTML and/or use mod_rewrite to convert
dynamic URLs into flat ones. However the search engines have
all become better at indexing dynamic site content now and also provide a
universal sitemap protocol to enable webmasters to ensure all their pages are submitted and indexed.
Myth 5 - You have to swap links with as many sites as possible
I'd like to strap whoever started this story to a couch
and make them watch re-runs of The Golden Girls for a whole
year. Because this is probably the most persistent and
frustrating myth there is about search engine marketing and
it's one of my pet peeves. I am bombarded daily with emails
from webmasters who tell me it's "...extremely valuable to
swap links to boost your Google PageRank" or who tell me I
should form 3 way reciprocal link partnerships because it
"...will help boost the link popularity of our sites in a
way that is undetectable to Google". Excuse my French, but
Reciprocal links are pretty much worthless for search
engine value these days. In-bound one way links from high
quality sites are much more valuable from a search engine
relevancy perspective. If you are going to seek out
reciprocal links, for heaven's sake, swap links with sites
that provide related or complementary content to yours!
What's the point offering your site visitors a link if it
doesn't relate to what they are seeking on your own site?
Don't seek out links based on perceived search engine value.
Swap links because they provide traffíc to your site or
valuable resources to visitors of your own site. If you base
your linking strategy on search engines alone, you'll end up
with a Free For All link farm that search engine staff will
mock as they slap a ranking penalty on it.
Myth 6 - You have to buy an existing domain to be successful
This myth started shortly after Google began "sandboxing"
new sites for a period of time before releasing them into
the main index. The phenomenon became known as the
aging delay. Webmasters were stumped when they couldn't
find their pages listed for any keywords in Google for
months at a time and when learning of the sandbox effect,
some decided that purchasing an existing domain could help
them avoid the sandbox altogether.
A similar rumor suggested that purchasing a domain with a
high Google PageRank would automatically transfer the
PageRank and traffíc to any new site built on the existing
domain. Neither of these assumptions is true. Hindsight has shown us that
the sandbox does not actually exist, merely that Google
has become a little more picky about which sites to feature
in their main index versus the supplemental index and older,
better linked sites have a better chance than brand new ones with no link reputation.
As for purchasing existing domains, this can actually
backfire on webmasters because Google's latest algorithm
looks closely at domain registration details and if a domain
has changed hands too many times or has had dodgy content in
the past, it could attract suppression filters until the
newest version of the site has built up some trust-rank.
Myth 7 - You only need to optimize your META Tags
Back in 1996 when I first began optimizing web sites, no
one knew anything about SEO and so even slight changes to a
web site meant you could outrank your competitors. Simply
optimizing the title tag of a page could bring on a Top 5
position in the SERPS. Adding keyword-rich META Description
and META Keywords tags too pretty much guaranteed you a top
spot. Now it's a completely different story. Most search
engines don't even support the META Keywords Tag anymore and
You have to provide search engines more than optimized
title and META tags if you want your pages ranked highly for
related search queries. You need to optimize the copy on
your pages, reduce code bloat, provide a logical navigation
structure, have good link popularity, update your site
regularly, have sticky content and make sure your site code
validates, amongst other things. Despite this, many
webmasters assume that if they add an optimized title and
META tag to every page, their job is done. Not so! You've
got to think bígger than that.
Myth 8 - Any traffíc is good traffíc
I received an email recently from an online ad agency
that had developed what they thought was a knockout SEO tool
that they wanted me to review. It was basically a membership
site designed to generate traffíc via a voting and points
system where you earn points for visiting sites and
receiving visitors from the same network. As I explained to
them, the concept merely builds false traffíc and fake link
popularity, which goes against practically everything in
Google's webmaster guidelines. It is also very open to
manipulation and is, in my opinion, operating on flawed
This mutual optimization idea has been tried before. It
doesn't work because it only attracts the most aggressive
clickers and the whole thing turns into a competition
between 2 or 3 lazy webmasters who think traffíc at any
cost/quality is the way to run an online business. It's not.
Unqualified traffíc that's unlikely to convert to sales or
sign-ups is only wasting valuable bandwidth and hostíng
resources. Visitors that disappear from your site a few
seconds after they arrive skew your site metrics and send a
message to search engines that your site is not worth
visiting. You want traffíc from qualified leads, loyal
repeat visitors and new visitors via highly targeted search
Myth 9 - If you're not found in Google, you're screwed
I said it recently and I'll say it again: Google is NOT
the Internet. There are plenty of ways to market your web
site online, so you shouldn't become discouraged if you
can't seem to crack good results in Google. I know of plenty
of sites that receive more referrals from Yahoo and MSN than
Google and that's the way they like it.
is proof that an e-commerce site doesn't need
Google (or any of the 4 main search engines) to survive.
Owner Jennifer Laycock has deliberately blocked search
engine robots from the site to
prove that an online business can thrive via word of
mouth and social media buzz alone.
But even if you can't live without Google referrals, you
need to have back-up traffíc channels in place. Don't rely
too heavily on a single source for your traffíc. What if
something happened tomorrow that stopped all your Google
traffíc? Would your site survive? It should, if you're doing
your job well. Keep adding good content to your site, update
and submit your sitemaps regularly, seek out high quality
back links and the traffíc will come.
Myth 10 - Search Engine Marketing is expensive
Not so. You can market a web site on a shoe-string budget
or no budget at all! You don't need to spend thousands on
SEO services or PPC advertising. Simply invest at least an
hour per day learning how to optimize your web site for
better search engine rankings, submitting it to relevant
search engines and directories, adding fresh content,
building up backward links and marketing it via social media
networks such as Digg, Facebook, Del.icio.us etc.
Not sure where to start? Visit webmaster forums, read
search marketing related blogs and sign up for related
newsletters and you will soon learn everything you need to
know about marketing your web site successfully.
About The Author
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well as running a daily
Must Have Popups Enabled to view the information from the boxes below.
You can find link partners by typing in the URL of a competitor in order to
find his links. This will help you to improve your sites ranking and link
However, doing this is a bit of a two edged sword. The same can be done to
your site.. and probably has by other competitors.
FGHP.com does not endorse any SEO company. This company does provide for free
submission to their own website.
This is the only reason they are listed here. Their cost for optimization is
fair considering the time needed and based on other SEO sites.
However, I believe that any person doing basic research can achieve the same
results without spending hundreds of dollars.
FGHP.com is currently #1 on Google for Fishing Guides and for many State Fishing
Guide listings.. we did that with no SEO help
other than some initial help from other webmasters when the site started.
Please Mention FGHP when you hire our guides & charters. It is
*Our Any Fish, Any Place,
Any Time Guarantee: 1. We will find a guide if one exists on the body of
water you want to fish. 2. We obviously can not find you a guide who can get
you a Saltwater Fish in Freshwater and Vice Versa. Our Guarantee is
this.. if you cant find a guide here on the site we will do all in our
power to find a guide for you on the body of water you want to fish, or
a Guide or Charter who is as close as possible. IF you cant find a guide
contact me for PERSONAL SERVICE:
by e-mail by clicking on my name to the left.
Copyright Notice: The information, Name of the
site, and email lists on this Web site are copyrighted materials
of Fishing Guides Home Page TM and its
information providers. Reproduction or storage of materials retrieved from
this service is subject to the U.S. Copyright Act of 1976, Title 17 U.S.C.
Use of this site, its site name, for anything other than the hiring of a
guide or charter FROM THIS SITE is not permitted. Trade Mark
Information - A copy of our Service Mark as established with the State of
Kentucky can be found here>
http://1fghp.com/servicemark/servicemark1.JPG <. Federal Trade Mark
laws do not require Registration of any mark or name, but simply the
establishment of a mark that is identified by the public. Registered Marks are
for the protection of the Public, not to protect commercial interests.
As such FGHP.com as Fishing Guides Home Page established a service and
name in 1999. Our Service Mark has been recognized by the State of
Kentucky as having been established ORIGINALLY in 1999. Fishing Guides Home
Page is the property of James H. Dicken and any use or reproduction of any
image, mark or the name as a web site is strictly prohibited by Federal Trade